With more than 1.23 billion users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.
Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers.
Facebook Pages are a simple tool, but they allow for many interesting business opportunities. So we combed through the web to find 15 Facebook Pages that you absolutely MUST see. Put simply, these pages are awesome.
Facebook is one of the best ways for you to publicize your company, but you cannot get by with just a Facebook page. You must have a website that is going to link back to your Facebook page, but you can decide which outlet is going to get the most attention. You can decide which one you want to use based on the nature of your business and your site.
Websites Are Necessary
A company that does not have a website in today’s day and age is going to look more than a little bit suspicious. You have to have a website that people can visit right now, and you need to make sure that people can get basic information about your company from the site. This is a very simple to do, but you have to do it. You can choose to not go too far with your website in favor of your Facebook page, or you can do it the other way around. Building a great website is easy, but building a great Facebook page is much harder.
What Do You Do With Your Facebook Page?
The Facebook page for your business needs to be as active as you can possibly get it. Every Facebook page that is created for a business needs to have lots of followers, and the page has to be updated constantly. An active page is something that people are going to participate in, but a dead page is going to be one that people are going to avoid. You can get someone to run the page for you like your website, or you can do it yourself.
The Facebook page has to have many pictures posted to it, and that page should follow other businesses that you respect. You will look great because you have humanized yourself by making your Facebook page like other people have made theirs. The page also needs to have as much information as possible about your company and a link to your website.
Why Forgo Facebook?
You can forgo Facebook when you know that you are playing to an older audience, but you need to have a Facebook page when people are much younger when they are shopping with you. Your choices are only know to you, and you need to make sure that you are weighing your options based on how much business you are getting every month.
Take a look at some great Facebook company pages that have brought up great fan engagement.
Why It’s Awesome: How can one hazelnut spread have such an awesome Facebook Page? A great Facebook page can help bring a product to life. Nutella has a special tab, whimsically titled “Nutiquette,” that outlines the rules of the Facebook Page — and thus setting expectations for their fans. The company also shares a ton of great images on their wall that generate a huge amount of engagement.
Why It’s Awesome: Your customers can be your best sources for market research. The Burt’s Bees Facebook Page uses a poll tab to ask questions about flavor preferences, product names, and so on. Customers have the option to vote, see results, and/or share their opinion on their own Facebook Pages. They also have a coupon tab that gives customers opportunities to save money.